Negotiation
How to write, to be read.
Navigating the Nuances: Best Practices for Professionals to Communicate Effectively in Writing
Benji Conway
I invest in and collaborate with exceptional companies, helping them conquer new markets and seize opportunities.
The power of your pen...
People are moving to digitise more of their lives, yet the way we consume content is still the same. We need to read. Words never die, yet people's attention today is far harder to capture or hold onto. In this post, I will outline what rules to follow
How to engineer copy that converts...
When you need to come up with all new messaging for a product or service, where do you begin? How do you organize your messaging material before embarking on content creation? A great answer to both of those questions is the Key Message Copy Platform (KMCP). A KMCP is single-