What is a brand?

In this post, I shall aim to clarify, in simple terms, what a brand is.

Let’s start by identifying what branding is not. 

A brand is not:

• a logo

• a product

• a promise

• the sum of all the impressions

A brand is a result. 

It’s a customer’s gut feeling about a product, service, or a company. 

Here’s the key...

Your brand is not what you say it is, it’s what they say it is.

A brand is your reputation.

Branding is something you personify, something you exude..

People buy brands. Whether you realise it or not.

In fact, people think a brand is unique, but really each person has a brand they have of you or your company which is unique.

So in reality, there are actually hundreds or thousands of branding for one person or company، in the mind of each potential customer..

There are secondary elements to this, like people identifying with what the brand represents.

Focus on building your branding equity and your company will 

The scary part is, the brand can be tarnished of elevated by the staff and internal culture of the company. 

So be careful......

Branding is important as we can change a premium for what is called :

Brand Equity.

More on that next time..